If you want bicycles sold under your own brand, start with a production brief, not just a logo. The manufacturer needs to know the bicycle you want to supply, the market it will enter and the quantity you expect to order. Hi-Bird offers OEM/private-label work from Ludhiana; the scope and commercial terms are agreed for each enquiry.
Branded stock and private label are different enquiries
Buying existing Hi-Bird-branded bicycles is a dealership or bulk-stock discussion. A private-label project adds decisions about your own branding, the agreed bicycle specification and the way the finished product is packed and labelled. ‘Custom’ should not be read as a promise that every component or frame can be redesigned. Ask what is possible before finalising your range.
Prepare the bicycle specification
Describe the intended rider and use first. Then list the requirements you already know, such as wheel size, frame size and material, gearing, brakes, tyres, colours and accessories. Mark which items are essential and which can change. A reference photograph can help explain the idea, but it should not replace an agreed written specification.
If you need parts from a named supplier, say so in the brief. Ask the manufacturer to state alternatives explicitly, including any effect on price or timing. A quotation is easier to compare when the build is defined rather than described only as ‘premium quality’.
Agree branding and packing
Share the logo files and artwork you have the right to use. Confirm where branding will appear and ask how artwork approval works. Discuss carton markings, assembly level, instructions and any language requirements for the destination market. Do not assume that the retail packaging shown for one market is suitable for another.
Ask about quantities and lead times directly
Minimum quantities, sample arrangements and production timing can depend on the proposed build and order mix. Hi-Bird does not publish a universal figure in this guide. Request a written quotation covering:
- The agreed specification and quantity for each model.
- Sample cost and approval process, where applicable.
- Branding, packing and any development charges.
- Payment stages and the point at which production is confirmed.
- Dispatch timing, delivery terms and responsibility for freight.
Set a clear approval point
Before a production commitment, agree what counts as the approved reference: specification sheet, artwork, sample or another documented sign-off. Ask how changes after approval are handled. For export orders, identify the destination requirements and agree who provides the necessary documents and testing evidence. Do not assume a certificate or market approval applies without checking its scope.
Bring your brief to Hi-Bird
Send your destination, buyer or brand name, bicycle category, expected quantity and target specification. Include the stage you are at: exploring a range, reviewing a sample or ready for a quotation. Hi-Bird can then discuss feasibility and the next step without either side relying on an invented MOQ or lead-time promise.
Send an OEM/private-label enquiry and identify it as OEM in your message.
